PROJECTS
Gary Bontrager Consulting
SOCIAL MEDIA COMPREHENSIVE REVIEW
Audience Analysis
Understood the demographics, interests, and behavior of the target audience on different social media platforms.
Engagement and Reach
Evaluated the level of engagement and interaction with the audience, including response rates, response times, and overall community management.
Brand Consistency
Ensured that the brand's messaging, visuals, and tone are consistent across all social media channels.
Content Performance
Evaluated the effectiveness of the existing content strategy by assessing engagement metrics such as likes, comments, shares, and click-through rates.
Grandview Commercial Roofing
A fresh look: rebranding
Target Audience Alignment
Identified and understood the target audience's preferences, needs, and desires to ensure the rebranding resonates with them effectively.
New Market and Audience
Increased brand visibility and recognition through rebranding efforts to expand reach and attract new customers or clients.
Improved Brand Perception
Increased brand visibility and recognition through rebranding efforts to expand reach and attract new customers or clients.
Business Growth Expansion
Drove business growth and capture a larger share of the market by repositioning the brand to appeal to a broader audience or enter new markets.
Bunkum Valley Roofing
Facebook Marketing Strategies
Audience Engagement and Interaction
Encouraged likes, comments, shares, and interactions to foster a highly engaged and active social media community.
Website Traffic and Referrals
Increased the number of website visits and referral traffic from social media platforms to generate leads or increase sales.
Increase Brand Awareness
Expanded the reach of the brand by increasing followers, engagement, and impressions to enhance overall brand visibility.
Customer Retention and loyalty
Strengthened relationships with existing customers by providing exceptional customer service, addressing concerns, and fostering brand loyalty.
Evolve Wellness
Facebook Marketing Strategies
Brand Perception
Gained a deep understanding of how the target audience perceives the brand, its values, reputation, and positioning in the market.
Target Audience Identification
Defined and understood the target audience segments, their demographics, psychographics, needs, preferences, and behaviors.
Brand Positioning
Developed a unique and compelling brand positioning that sets the organization apart from competitors and resonates with the target audience.
Brand Value Proposition
Articulated the unique value that the brand offers to customers and differentiate it from competitors in a clear and compelling manner.
